SML Mahindra Limited (formerly SML Isuzu Limited), having its registered office at Village Asron, Distt. Shaheed Bhagat Singh Nagar, Nawanshahr - 144533, Punjab. (“we” “us” “our” “SML”), is committed to being transparent about the technologies we use while making the website https://www.smlmahindra.com/ available to you as the visitor or user of this website (“you”, “your”, or “user”). This Cookie Policy applies to the website. We use cookies to provide you with services and improve your user experience on the website.
This Policy explains how and why we use cookies and the choices you have. This Policy describes the usage of the information captured using cookies which SML collects from you when you access or use the Website.
Before using our Website or availing any of our products and/or Services, you are advised to carefully read the Privacy Policy and the Terms of Use of our Website. Except otherwise stated in this Policy, the Privacy Policy shall govern the way we collect and process personal data. By visiting and/or using our Website, you agree to the use and storage of cookies in the manner as set forth in this Policy. Other than essential cookies, session cookies and security cookies, you will be asked for your consent to the use of any other cookies on our Website. You can manage your cookie preferences at any time.
A cookie is a small text file that the Website saves on your computer or mobile, tablet or any other device when you visit the Website, to the extent you agree to the same. It enables the Website to remember your actions and preferences (such as login, language, location, and other display preferences) over a period of time, so you don’t have to keep re-entering them whenever you re-visit the Website or browse different pages, thereby making your next visit easier and to identify and learn more about your interests.
We use cookies to offer you a more tailored experience by understanding and remembering your browsing preferences. We use cookies for various purposes such as:
To provide you with our Services and offer better browsing experience;
Make this Website and its content available to you and to further optimize & develop it;
To track your activities;
To detect unauthorized access to the Website and minimize blocking of legitimate users;
Identify a registered customer;
Enabling targeted advertisements;
To assist you with product pricing and promotional experience based on your location.
We do not store information for longer than is necessary to fulfil the purposes covered herein. A number of cookies we use last only for the duration of your web session and expire when you close your browser or exit the Application. Others are used to remember you when you return to the Website and will last depending on the purpose. The details regarding retention period of each cookie are provided in paragraph 5.
These cookies are set by the Website and only that Website can read them. They are also called internal cookies.
Some of these cookies are necessary for proper functioning of our Website. You can opt-out of these cookies through your browser settings. If you choose to opt-out of these cookies, then we may not be able to provide you an optimum website experience.
Others are used for purposes such as analytics and performance. You can identify these cookies before they are used so that you can decide whether you wish to accept them or not through the cookie banner that is provided when you visit the Website (for the first time and when your consent should be renewed) or through the cookie’s settings page at the bottom of every page of the Website.
These cookies are set by third parties when you access or use our Website and have a different domain to that of the Website you are visiting and they enable certain website functionality, such as perform statistical analytics, deliver personalized content to you as the user, etc.
You can identify these cookies before they are used so that you can decide whether you wish to accept them or not through the cookie banner that is provided when you visit the Website (for the first time and when your consent should be renewed) or through the cookies setting page at the bottom of every page of the Website.
We use the following categories of cookies to provide our Services when you access our Website
| Sr. No. | Cookie Categories | Description |
|---|---|---|
| 1 | Essential | Essential cookies are necessary for the basic functioning of a website, enabling core features such as, website access, maintenance of user sessions, and ensure website security. We use essential cookies on platform and content. |
| 2 | Session | Session cookies are temporary and deleted after closing your browser. These cookies enhance browsing experience. We use session cookies for better browsing experience. |
| 3 | Security | Security cookies enhance website security by preventing unauthorized access and securing user data. |
| 4 | Analytics & Performance | Analytical cookies help monitor and improve service usage and performance and help gather statistics for better service delivery. |
| 5 | Marketing | These cookies are used to track visitors across the Website. The intention is to display advertisements that are relevant and engaging for the user. |
| 6 | Preference | Preference cookies enable the Website to remember information that changes the way the Website behaves or looks, like your preferred language or the region that you are in. We use preference cookies to enhance your user experience by remembering your preference and choices. |
You can find more information about the individual cookies used on our Website, and the specific descriptions for which these cookies are used, in the overview below:
| Cookie Categories | Cookie Name | Description | Duration | Cookie Type |
|---|---|---|---|---|
| Essential | XSRF-TOKEN | This cookie enhances visitor browsing security by preventing cross-site request forgery. | 2 hours | Necessary |
| Analytics & Performance | sml_isuzu_ltd_session | 2 hours | Other | |
| Analytics & Performance | _ga_* | Google Analytics sets this cookie to store and count page views. | 1 year 1 month 4 days | Analytics |
| Analytics & Performance | _ga | The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. | 1 year 1 month 4 days | Analytics |
| Essential | rc::a | This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks. | never | Necessary |
| Essential | rc::c | This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks. | session | Necessary |
You can choose to allow or block cookies, delete existing cookies, and set cookie preferences for the Website. We use cookies to personalize your experience when you interact with or use our Services. Please note that blocking cookies may restrict us from providing certain Website features, and your overall user experience may deteriorate. Furthermore, if your browser setting is already set to block all cookies, then some of the Website features may not operate as intended. Please remember that updating browser’s cookie setting will apply to all websites you visit unless you choose to allow/block cookies from a particular website.
If you allow cookies through your browser or device, they will be readable only by their issuer. If you want to remove previously stored cookies, you can manually delete the cookies at any time through your browser’s cookie settings. However, this will not prevent the Website from placing further cookies on your device. You may choose to change your cookie preference at any time by updating your browser’s cookie settings. We recommend that you allow all cookies in order to provide you with a personalized experience on the Website.
If you have questions or comments regarding this Policy or for any other queries of your device information that we have collected and processed, please contact us using the contact details given in our Privacy Policy.
We do not knowingly collect or solicit personal data from minors. Our products and Services are not designed for any person who is under 18 years of age, and we do not knowingly permit such persons to register for products and/ or Services or share information through any of the web forms without verifiable consent from minors’ parents or lawful guardians. Further, we do not undertake tracking or behavioural monitoring of children or targeted advertising directed at children.
If we learn that we have collected personal data from a minor without verified parental consent, we will erase such personal data.
If you believe that a child under 18 years may have provided us their personal data, please contact us using the contact details provided in our Privacy Policy.
We reserve the right to change this Policy at our sole discretion at any time. Any material changes to this Policy will be posted on this page. We encourage you to review this Policy regularly for such changes. The updated Cookie Policy will take effect as soon as it has been updated.
This Policy was last updated as of 17th October 2025.
SML Mahindra Limited is a trusted and reliable commercial vehicle manufacturer since 1983. It has more than 40 Years of experience in producing Light & Medium commercial vehicles to meet the Indian customer needs.
COPYRIGHT © 2025 SML Mahindra Limited (formerly SML Isuzu Limited) ALL RIGHTS RESERVED.
Guinea
Angola
Bangladesh
Benin
Bhutan
Côte d'Ivoire
Djibouti
Ethiopia
Gabon
Ghana
India
Liberia
Mali
Nepal
Nigeria
Senegal
Togo
United Arab Emirates
Tanzania
